# Profitpather

> Profitpather is a first-party, unsampled analytics layer for Shopify stores that connects directly to Claude, Codex / ChatGPT, Cursor, and any MCP-capable AI agent. Install one Shopify Custom Pixel, then ask any AI questions like "where is my store leaking revenue?" or "did my last campaign convert?" — and get answers from real, unsampled events from your own storefront.

The platform exposes 26 MCP tools (overview, attribution, conversion funnels, in-app browser conversion loss, session replay, etc.) and a web dashboard at https://profitpather.com/dashboard for browsing the same data directly.

## How Profitpather works

- Install a single Shopify Custom Pixel snippet on your store (~30 seconds).
- The pixel sends every storefront event (page_view, product_view, add_to_cart, checkout_start, purchase, search_submitted, etc.) to a Cloudflare-Worker-hosted edge endpoint.
- Events are stored unsampled in Cloudflare D1, scoped per-tenant by domain.
- Connect Claude or Codex via MCP at https://profitpather.com/mcp (OAuth 2.1 + PKCE for Claude, bearer-token for Codex/Cursor/etc).
- Ask any question in natural language; the AI calls Profitpather's MCP tools to answer with real numbers from your data.

## Public pages

- [Home](https://profitpather.com/): product overview, pricing, "install in 30 seconds" pitch
- [Sign in / sign up](https://profitpather.com/login): magic-link email flow, no password
- [Security policy](https://profitpather.com/.well-known/security.txt): how to report vulnerabilities

## MCP / AI agent integration

- MCP endpoint: https://profitpather.com/mcp (Streamable HTTP, JSON-RPC 2.0, MCP protocol version 2025-11-25 / 2025-06-18 / 2025-03-26 / 2024-11-05)
- OAuth 2.1 discovery: https://profitpather.com/.well-known/oauth-authorization-server
- Protected resource metadata: https://profitpather.com/.well-known/oauth-protected-resource
- Full primer + tool index for AI clients that don't surface MCP `instructions`: call the `pp_help` tool after initialize, or fetch https://profitpather.com/llms-full.txt

## Available MCP tools (26)

`pp_list_domains`, `pp_brief`, `pp_overview`, `pp_acquisition`, `pp_attribution`, `pp_conversion`, `pp_products`, `pp_search`, `pp_device`, `pp_in_app_browser_loss`, `pp_ai_traffic`, `pp_content_demand`, `pp_section_intent`, `pp_flows`, `pp_path_analysis`, `pp_markov`, `pp_page_lift`, `pp_timeseries`, `pp_sessions`, `pp_session_trace`, `pp_probe_url`, `pp_probe_catalog`, `pp_pixel_status`, `pp_signals`, `pp_today`, `pp_compare_periods`, `pp_diagnose_leaks`, `pp_log_change`, `pp_list_changes`, `pp_ai_insights`, `pp_admin_status`, `pp_help`

## Positioning vs alternatives

- vs GA4 / Shopify Reports: unsampled, first-party-cookie-only, storefront-attribution-aware.
- vs Meta / TikTok / Google Ads dashboards: merchant-side ground truth, not ad-network self-report.
- vs Triple Whale / Northbeam / Polar: same job, MCP-native, designed for chat-driven workflows.
- vs Heap / Mixpanel / Amplitude: Shopify-specific signals (cart-goal logic, pre-cart paths, checkout linkage).