Profitpather
Your Shopify store. Now an AI you can talk to.

Plug your store into Claude & Codex.

Profitpather turns your Shopify storefront into a live data source for any AI. Install the pixel, connect Claude or Codex in two clicks, then just ask: "what's leaking", "which channel pays back", "why did Tuesday drop". Real numbers from your store — not GA4 sampling, not Meta's self-report.

Works with Claude, Codex, Cursor, anything with MCP Installs in 30 seconds First-party & GDPR-clean
2 clicks
From install to AI
26 tools
Your AI can call
100%
Unsampled events
0 cookies
Third-party trackers
The dashboard

Every cart, traced back to its source.

One screen. Your store. The questions Shopify Reports and GA4 dance around: where does revenue actually start, and where is it leaking out?

profitpather.com / dashboard · last 7 days
Sessions
12.4k
Pageviews
38.1k
Cart goal
1,083
Conv rate
8.7%
Time to cart
42s

Top sources

tiktok / paid11.2%
google / organic9.4%
meta / paid7.1%
klaviyo / email14.6%
direct5.9%

Sessions, last 7 days

/products/protein-bundle14.2%
/collections/new6.8%
What you'll catch

Nine revenue leaks Profitpather finds in week one.

Most stores are losing 10–30% of their possible revenue to leaks they can't see in GA4. Here's what the dashboard surfaces — automatically, on day one.

$$ AD SPEND
Paid traffic with 0% cart rate
A campaign sending sessions but never carts. Killed in one click. Acquisition tab → sort by spend / 0 conv.
↗ FUNNEL
The page where visitors quietly bounce
P90 time-to-cart spikes? Pre-cart paths empty? You've found the page costing you carts. Funnel tab.
📱 MOBILE
Mobile converting at half desktop's rate
If mobile CR is <50% of desktop you're leaving money on the table. Device tab shows the gap and where it widens.
🧭 LANDING
Hot traffic landing on a cold page
High-spend ad → wrong landing page. Landing pages tab ranks by sessions × conv to find the mismatch.
🛒 CART
Add-to-carts that never reach checkout
See the exact pre-cart path of sessions that added but never bought. Inspector replays the trace, event by event.
🔎 INTENT
Customers searching for products you don't list
On-site search captures every query. Find demand before you commit inventory or ad spend.
📡 PIXEL
A pixel that silently went dark
Most stores don't notice their tracking is broken until reports look weird. Pixel Status tells you in 5 minutes.
🧲 ATTRIBUTION
UTMs Meta & TikTok overcount
First-party source data on your domain. The truth about what those click-IDs are actually delivering.
⚡ FLOW
Dead-end pages users bounce out of
The flow graph maps page-to-page transitions. Spot the URL where 40% of sessions just stop.
Inside the dashboard

Eight tools, one screen, zero setup.

Every tab is built around the same question: where's the next dollar of revenue, and what's blocking it?

A

Acquisition

Sessions and conversion rate by UTM source, medium and campaign — including the ones GA4 silently drops post-iOS.

C

Conversion funnel

From landing → product view → add to cart, with median & P90 time-to-cart and average pages before the first cart event.

P

Pre-cart paths

The exact URLs visitors hit right before they add to cart. Rank them by share, copy them into your hero, watch CR move.

S

Session Inspector

Replay any session as a chronological event trace: pages, products, carts, source, device. No video — just signal.

L

Landing pages

Which entry pages are loading carts and which are wasting traffic — sortable by sessions, conv rate or time-to-cart.

D

Device & flows

Mobile vs desktop conversion gap, plus the page-to-page flow graph so you can see where users dead-end.

Q

On-site search

Every search query, count, and the products customers actually wanted. Find demand before you buy inventory.

R

Pixel status

A live health check that tells you if events are firing, by domain, in the last 5 minutes — so you know it's working.

Yours forever

First-party events stored in your dashboard. We can't sell it, can't repackage it, and you can export it any time.

Why not just GA4?

Built for Shopify, not for ad networks.

GA4 was built to feed Google Ads. Profitpather was built to tell you what's making you money on Shopify.

GA4 / Shopify Reports Generic

  • Aggressive sampling once you scale — numbers drift
  • Third-party cookies blocked on Safari, Brave, iOS
  • UTM attribution lost across cross-domain checkouts
  • Buried under Google Tag Manager and Consent Mode
  • Reports designed for advertisers, not store owners
  • Your data lives in Google's warehouse

Profitpather Built for Shopify

  • Every event, every session — zero sampling
  • First-party only, runs through your domain
  • Native Shopify Custom Pixel — checkout intact
  • One paste install, no GTM, no consent gymnastics
  • Dashboard built around carts, not impressions
  • D1-backed, exportable, yours
Setup

Three steps. Then you just talk to your store.

1

Sign in & install the pixel

Email magic link. One Shopify Custom Pixel script — no tag manager, no theme edit. Live in under a minute.

analytics.subscribe(
  'product_added_to_cart',
  e => post('add_to_cart', e)
);
2

Connect Claude or Codex

Open the Connect AI page. Paste the URL into Claude (or generate a token for Codex). 10 seconds, done. No SDK, no boilerplate.

https://profitpather.com/mcp
✓ 26 tools, ready
3

Just ask

"What's leaking?" "Why did Tuesday drop?" "Compare last week to the week before." The AI runs the queries and gives real answers from your store.

You: what's leaking?
Claude: TikTok in-app browser
        $5,845 at risk / 30d
        →  Route to system browser
Built for

Shopify operators who want answers, not graphs.

$

DTC founders running paid

Stop trusting Meta & TikTok dashboards. Read your own numbers — sources to carts, by campaign, unsampled.

Growth & CRO leads

Pre-cart path data tells you exactly which page convinces. Push a hero change, watch the funnel respond.

Agencies & freelancers

Claim multiple client domains from one login. Premium analytics in every report deck without a setup project.

Privacy-first stores

No third-party cookies, no fingerprinting, no shipping data to ad networks. GDPR & CCPA without the lawyer call.

Stop guessing which traffic actually converts.

Install the pixel in 30 seconds and watch your real cart funnel populate live. Free to start, no credit card.

First-party · GDPR · No tag manager · No vendor lock-in