Profitpather is the analytics layer GA4 won't give you — first-party, unsampled, and built around carts. One paste into Shopify, and within minutes you're seeing exactly which traffic, pages and journeys are wasting your spend, and which are quietly minting cash.
One screen. Your store. The questions Shopify Reports and GA4 dance around: where does revenue actually start, and where is it leaking out?
Most stores are losing 10–30% of their possible revenue to leaks they can't see in GA4. Here's what the dashboard surfaces — automatically, on day one.
Every tab is built around the same question: where's the next dollar of revenue, and what's blocking it?
Sessions and conversion rate by UTM source, medium and campaign — including the ones GA4 silently drops post-iOS.
From landing → product view → add to cart, with median & P90 time-to-cart and average pages before the first cart event.
The exact URLs visitors hit right before they add to cart. Rank them by share, copy them into your hero, watch CR move.
Replay any session as a chronological event trace: pages, products, carts, source, device. No video — just signal.
Which entry pages are loading carts and which are wasting traffic — sortable by sessions, conv rate or time-to-cart.
Mobile vs desktop conversion gap, plus the page-to-page flow graph so you can see where users dead-end.
Every search query, count, and the products customers actually wanted. Find demand before you buy inventory.
A live health check that tells you if events are firing, by domain, in the last 5 minutes — so you know it's working.
First-party events stored in your dashboard. We can't sell it, can't repackage it, and you can export it any time.
GA4 was built to feed Google Ads. Profitpather was built to tell you what's making you money on Shopify.
Drop your store email — we send a magic link. We auto-claim your domain so the dashboard is ready when you land.
POST /login → founder@yourstore.com
One Shopify Custom Pixel script. No tag manager, no theme edit, no checkout.liquid. Works with every theme.
analytics.subscribe(
'product_added_to_cart',
e => post('add_to_cart', e)
);
Shopify Admin → Settings → Customer events → Custom pixels → paste → Connect. Refresh your dashboard.
● collecting... sessions: +47 add_to_cart: +6 cart_rate: 12.7%
Stop trusting Meta & TikTok dashboards. Read your own numbers — sources to carts, by campaign, unsampled.
Pre-cart path data tells you exactly which page convinces. Push a hero change, watch the funnel respond.
Claim multiple client domains from one login. Premium analytics in every report deck without a setup project.
No third-party cookies, no fingerprinting, no shipping data to ad networks. GDPR & CCPA without the lawyer call.
Install the pixel in 30 seconds and watch your real cart funnel populate live. Free to start, no credit card.
First-party · GDPR · No tag manager · No vendor lock-in