Path and source data connect visitor journeys to attributable revenue.

How to diagnose path-level leaks

1. Find high-traffic transitions with low checkout rate.
2. Find pre-checkout paths with low attributable value.
3. Compare value by source to separate creative/channel issues from onsite UX issues.

How to interpret it

• Top transitions show which path changes precede cart and checkout intent.
• Pre-checkout paths reveal pages closest to conversion events.
• Value by source helps prioritise channels by attributable commerce value.

Playbook: fix one weak transition at a time and re-check this window 24 hours later.

Open Flows tab

Open Overview value trend